Launchframe Studio - Landing Page Design Concept
My focus: Information hierarchy, positioning clarity, and conversion-focused layout strategy.
- Role: UI/UX Designer (Concept Project)
- Project Type: Web Design
- Platform: Figma Design
- Status: Completed
Project Overview
This concept landing page was designed to demonstrate structured information hierarchy and startup-focused conversion flow for a creative agency targeting early-stage founders. The goal was not just aesthetic presentation, but to show intentional layout sequencing and strategic CTA placement.
Objective
Design a landing page that clearly defines the agency’s positioning within the first screen, reduces ambiguity around services and process, guides startup founders toward initiating a project inquiry, and balances storytelling with conversion.
Problem
Many agency websites fail to clearly communicate who they serve, how they work, and what differentiates them. This creates hesitation for early-stage founders who need clarity and speed in decision-making.
CTA Strategy
Primary CTA appears in the Hero, reappears in the Services section, and is reinforced in the final section. The repetition is intentional but controlled to maintain conversion emphasis without feeling aggressive.
UX Hierarchy
Maintained consistent section spacing to establish visual rhythm, applied a clear typographic scale to differentiate hierarchy, and controlled content width for readability. The structure prioritizes clarity and scannability for time-constrained startup founders.
Outcome
Demonstrates my ability to structure landing pages intentionally, design with conversion logic in mind, build hierarchy before decoration, and balance brand storytelling with user flow.
